Business
KitKat Brings One Piece to India, Turning Breaks into Anime Moments
India has partnered with the globally popular anime One Piece
India has partnered with the globally popular anime One Piece to introduce an exciting collaboration for fans across the country. Tapping into India’s rapidly growing anime fandom, the association brings some of the franchise’s most beloved characters to life on packaging, highlighting their unique personalities.
Speaking about the campaign, Gopichandar Jagatheesan, Head of Confectionery Business at Nestlé India, said that anime is witnessing strong growth in India, making this collaboration with One Piece especially exciting. He added that after championing “breaks” for decades, KITKAT is now elevating the experience by making every break more engaging and immersive through the world of One Piece.
The campaign kicks off with a digital-first film released across YouTube and Meta platforms, supported by a high-impact, multi-channel rollout that includes outdoor advertising and interactive social content.