Around 55%—is now being driven by Tier 2 and Tier 3 markets,
What began as quick, snackable videos has matured into compelling vertical dramas that blend entertainment with accessibility.
With lifestyles becoming more fluid, the line between casualwear and activewear continues to blur.
Earth Day highlights how everyday choices—such as reducing waste, conserving energy, and choosing eco-friendly alternatives—can contribute to long-term environmental well-being.
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The campaign is set in a fictional classroom environment, where exaggerated discussions around filter replacements, servicing cycles, and warranty terms unfold.
In a bold blend of sport and storytelling, Bisleri has unveiled an action-driven campaign featuring the dynamic players of Sunrisers Hyderabad. Titled around the quirky and...
In a remarkable feat of engineering and performance, the MG Majestor has etched its name in history by pulling a massive 40.64-tonne train, securing a place...
This shift marks a significant evolution in how Parle-G connects with consumers.
As India continues to accelerate its shift toward renewable energy, initiatives like ‘Don’t Worry, Trust Waaree’ play a crucial role in bridging awareness gaps.
NASA has onboarded Dulcolax as part of its medical kit for the upcoming Artemis II mission.
Netflix has teamed up with Mumbai Indians as its official entertainment partner for IPL 2026, marking a strategic move to tap into India’s biggest sporting spectacle....
The campaign revolves around themes of confidence, individuality, and effortless style, reflecting the brand’s ongoing evolution
The streaming giant has opened the mandate to multiple agencies, inviting them to compete for the business.
As part of this development, WPP Media has been named the media partner for Wendy’s in the U.S., reinforcing the long-standing relationship between the two.
