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MS Dhoni Joins CARS24 to Champion ‘Crashfree India’ Road Safety Initiative
With Dhoni’s massive fan following and credibility, the campaign is expected to resonate strongly with audiences across age groups.
In a significant move toward promoting road safety awareness in India, MS Dhoni has partnered with CARS24 as the goodwill ambassador for its ‘Crashfree India’ initiative. The campaign aims to encourage responsible driving habits and reduce road accidents across the country.
Known for his calm demeanor and sharp decision-making on the field, Dhoni perfectly embodies the values of caution, control, and responsibility—qualities that are essential for safe driving. Through this collaboration, CARS24 seeks to inspire millions of Indians to adopt safer practices behind the wheel.
The ‘Crashfree India’ initiative focuses on raising awareness about common driving risks, promoting adherence to traffic rules, and emphasizing the importance of mindful driving. With Dhoni’s massive fan following and credibility, the campaign is expected to resonate strongly with audiences across age groups.
As part of the campaign, Dhoni will feature in a series of digital and social media activations, delivering impactful messages around road safety. The initiative also aligns with CARS24’s broader mission of simplifying car ownership while ensuring safety remains a top priority for drivers.
India continues to face a high number of road accidents every year, making such awareness campaigns crucial. By bringing in a trusted public figure like Dhoni, CARS24 aims to amplify the message and drive behavioral change at scale.
This partnership marks a strategic step for CARS24 as it goes beyond being a car transaction platform to becoming a brand that actively contributes to societal well-being. With ‘Crashfree India,’ the company hopes to spark a nationwide conversation around safer roads and responsible driving habits.
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Fenty Beauty’s ‘Ki Haveli’ Turns Mumbai into an Immersive Beauty Playground
Inspired by the architecture and aesthetics of traditional Indian havelis, the pop-up creates a visually rich and inviting environment.
Fenty Beauty has brought a unique experiential concept to Mumbai with the launch of its ‘Ki Haveli’ pop-up, redefining how beauty brands engage with consumers in India. Designed as an immersive retail space, the activation blends global beauty innovation with strong local cultural influences.
Inspired by the architecture and aesthetics of traditional Indian havelis, the pop-up creates a visually rich and inviting environment. Intricate design elements, warm textures, and culturally rooted storytelling come together to deliver a space that feels both premium and relatable. This localisation strategy helps the brand connect more deeply with Indian audiences while maintaining its global identity.
The ‘Ki Haveli’ experience goes beyond conventional retail by encouraging interaction and discovery. Visitors can explore different zones, engage with products through personalised experiences like shade matching, and immerse themselves in a setting crafted for both engagement and shareability. The format shifts the focus from simple transactions to meaningful brand interactions.
At the heart of the activation is Fenty Beauty’s commitment to inclusivity and diversity. Known for its wide shade range and consumer-first approach, the brand uses this platform to reinforce its positioning in a market that increasingly values representation and accessibility.
The launch also reflects a broader shift towards experiential marketing in the beauty and lifestyle sectors. As consumers seek more engaging and memorable brand moments, pop-ups like ‘Ki Haveli’ offer a powerful way to build emotional connections and drive recall.
With this initiative, Fenty Beauty strengthens its presence in India while setting a new benchmark for culturally relevant, experience-led retail.
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JBL Turns 80 with a Powerful Dolby Atmos Soundbar Launch in India
A standout feature of the lineup is its detachable wireless surround speakers, designed for flexibility and ease of use.
JBL has marked 80 years of audio excellence with the launch of its new Bar Series in India, bringing a premium, cinema-like sound experience into everyday living spaces. The milestone launch reflects the brand’s continued focus on innovation and evolving consumer expectations around home entertainment.
The Bar Series is built to deliver immersive audio through Dolby Atmos, creating a multidimensional sound environment that enhances movies, music, and gaming. By adding depth and spatial clarity, the technology transforms standard viewing into a more engaging and realistic experience.
A standout feature of the lineup is its detachable wireless surround speakers, designed for flexibility and ease of use. This allows users to create a full home theatre setup without complex wiring, making high-quality audio more accessible for modern households. The system also focuses on enhanced dialogue clarity and powerful bass, ensuring a balanced and impactful listening experience.
The range includes multiple models tailored to different room sizes and preferences, positioning the Bar Series across both premium and mid-premium segments. With sleek design and advanced features, the lineup caters to a growing audience seeking high-performance audio solutions at home.
This launch underscores JBL’s legacy of blending professional-grade sound with consumer-friendly innovation. As demand for immersive entertainment continues to rise, the brand’s latest offering reinforces its position at the forefront of India’s evolving home audio market.
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D.A.V. Public School Leads the Way in Creating Safer Classrooms with Bullying Decoder Initiative
Guided by Dr. Anita Gautam’s vision of holistic education, the Bullying Decoder represents a shift from reactive discipline to proactive care.
Faridabad, Haryana: Reinforcing its commitment to creating a safe, empathetic, and future-ready learning environment, DAV PUBLIC SCHOOL, SEC 14, FARIDABAD, under the leadership of Dr. Anita Gautam, has introduced an innovative initiative, Bullying Decoder, aimed at understanding and addressing verbal bullying within classrooms.
The initiative has been developed in collaboration with Dentsu Lab India and Classteacher Learning Systems, bringing together educational insight and technological innovation to address a deeply rooted but often overlooked challenge in schools.
Located at D.A.V. Public School, Sector 14, Faridabad, Haryana, the institution has taken a pioneering step by thoughtfully integrating this solution into its student well-being framework—setting a strong example for schools across the country.

While traditional systems in schools have largely focused on monitoring physical safety, the school identified a critical gap—verbal bullying, which often goes unnoticed but leaves a lasting emotional impact. Guided by Dr. Anita Gautam’s vision of holistic education, the Bullying Decoder represents a shift from reactive discipline to proactive care.

The system works by analysing patterns in classroom conversations to identify trends related to behaviours such as body shaming, exclusion, and harmful remarks. Importantly, all insights are aggregated and anonymised, ensuring complete student privacy while enabling educators to take meaningful, informed action.
What distinguishes D.A.V. Public School is its deeply student-centric approach. The insights generated are actively used by counsellors to design contextual, age-appropriate interventions, making conversations around empathy, respect, and inclusion more relevant and impactful for students.
Early results from the 2025–2026 academic session reflect a significant positive shift, with a decline in bullying instances by 54.6%, alongside improved classroom sensitivity and peer relationships. The initiative has also contributed to a stronger sense of trust and openness within the school community.

Principal’s Message
Speaking about the initiative, Dr. Anita Gautam, Principal, DAV PUBLIC SCHOOL, SEC 14,FARIDABADl, said:
“At D.A.V. Public School, we believe that education goes beyond academics—it is about shaping emotionally aware and responsible individuals. Bullying Decoder has helped us understand our students better, not by identifying individuals, but by recognising patterns that need attention. This has empowered us to respond with empathy and precision.”

“Our focus has always been to create an environment where every child feels safe, heard, and valued. Seeing a measurable decline in bullying and a positive change in classroom culture is deeply encouraging for us as educators.”
By embracing innovation with responsibility, D.A.V. Public School continues to lead by example—demonstrating how schools can evolve into spaces that prioritise both academic excellence and emotional well-being, while collaborating with forward-thinking partners to bring meaningful change.
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