Victoria’s Secret has introduced its Summer 2026 campaign, featuring actor Triptii Dimri, marking a significant step in the brand’s growing focus on the Indian market. With this campaign, the global lingerie and apparel giant brings a refreshed perspective that blends international style with local relevance.

The campaign revolves around themes of confidence, individuality, and effortless style, reflecting the brand’s ongoing evolution. Moving beyond its traditional image, Victoria’s Secret is embracing a more inclusive and modern narrative—one that celebrates authenticity and everyday comfort.

Triptii Dimri’s association with the brand adds a fresh and relatable appeal. Known for her understated elegance and rising popularity, she represents a new-age consumer who values both comfort and self-expression. Through the campaign visuals, she showcases a range of looks that highlight versatility—from relaxed, easy-going styles to bold, statement-making pieces.

The Summer collection focuses on lightweight fabrics, breathable designs, and contemporary silhouettes tailored for warm weather. The lineup includes a mix of essentials and fashion-forward pieces, designed to transition seamlessly from daywear to evening looks. Soft textures, minimal detailing, and modern cuts define the collection, making it suitable for everyday wear while still maintaining a premium feel.

This launch also signals Victoria’s Secret’s intent to strengthen its connection with younger audiences in India. By featuring a prominent Indian face, the brand is aligning itself with evolving consumer preferences that prioritise relatability and cultural relevance.

At its core, the campaign is not just about seasonal fashion—it reflects a broader shift in the brand’s identity. Victoria’s Secret is positioning itself as a label that champions comfort, confidence, and inclusivity, catering to a diverse and style-conscious audience.

With this new campaign, the brand continues to redefine its space in the fashion industry, offering collections that are both aspirational and accessible for modern consumers.

In a major move to strengthen its hold on the Indian fashion and lifestyle market, Myntra has officially signed Bollywood star Alia Bhatt as its new brand ambassador. This strategic partnership covers both the platform’s core fashion business and its rapidly growing “Myntra Beauty” segment.

The collaboration kicked off with a fresh campaign promoting Myntra Beauty’s ‘Glow Up Days’ event. The debut film takes a lighthearted, relatable approach, focusing on the common habit beauty enthusiasts have of trying to squeeze out every last drop of their favorite serums and foundations. By featuring Alia, Myntra aims to position premium beauty as an accessible luxury for everyone.

According to the company, Alia was chosen for her massive cultural influence and her ability to resonate with younger, trend-conscious shoppers. Sunder Balasubramanian, Myntra’s Chief Marketing Officer, noted that Alia’s broad appeal across different regions and age groups makes her the perfect face to represent the brand’s mission of making top-tier fashion and beauty easily discoverable.

Alia Bhatt conveyed her enthusiasm regarding the new role by expressing that she has consistently held Myntra in high regard for its exceptional ability to seamlessly integrate technology with the latest fashion trends. She emphasised that she views fashion and beauty as powerful instruments for genuine self-expression. Furthermore, she commended the brand for its efforts in making these categories more inspiring and appealing to Indian consumers.

Myntra is striving to enhance and solidify its existing connections with current customers while simultaneously expanding its influence and presence into both emerging markets and significant urban areas across the country through this strategic partnership.

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