Faridabad, Haryana: Reinforcing its commitment to creating a safe, empathetic, and future-ready learning environment, DAV PUBLIC SCHOOL, SEC 14, FARIDABAD, under the leadership of Dr. Anita Gautam, has introduced an innovative initiative, Bullying Decoder, aimed at understanding and addressing verbal bullying within classrooms.

The initiative has been developed in collaboration with Dentsu Lab India and Classteacher Learning Systems, bringing together educational insight and technological innovation to address a deeply rooted but often overlooked challenge in schools.

Located at D.A.V. Public School, Sector 14, Faridabad, Haryana, the institution has taken a pioneering step by thoughtfully integrating this solution into its student well-being framework—setting a strong example for schools across the country.

While traditional systems in schools have largely focused on monitoring physical safety, the school identified a critical gap—verbal bullying, which often goes unnoticed but leaves a lasting emotional impact. Guided by Dr. Anita Gautam’s vision of holistic education, the Bullying Decoder represents a shift from reactive discipline to proactive care.

The system works by analysing patterns in classroom conversations to identify trends related to behaviours such as body shaming, exclusion, and harmful remarks. Importantly, all insights are aggregated and anonymised, ensuring complete student privacy while enabling educators to take meaningful, informed action.

What distinguishes D.A.V. Public School is its deeply student-centric approach. The insights generated are actively used by counsellors to design contextual, age-appropriate interventions, making conversations around empathy, respect, and inclusion more relevant and impactful for students.

Early results from the 2025–2026 academic session reflect a significant positive shift, with a decline in bullying instances by 54.6%, alongside improved classroom sensitivity and peer relationships. The initiative has also contributed to a stronger sense of trust and openness within the school community.

Principal’s Message

Speaking about the initiative, Dr. Anita Gautam, Principal, DAV PUBLIC SCHOOL, SEC 14,FARIDABADl, said:

“At D.A.V. Public School, we believe that education goes beyond academics—it is about shaping emotionally aware and responsible individuals. Bullying Decoder has helped us understand our students better, not by identifying individuals, but by recognising patterns that need attention. This has empowered us to respond with empathy and precision.”

“Our focus has always been to create an environment where every child feels safe, heard, and valued. Seeing a measurable decline in bullying and a positive change in classroom culture is deeply encouraging for us as educators.”

By embracing innovation with responsibility, D.A.V. Public School continues to lead by example—demonstrating how schools can evolve into spaces that prioritise both academic excellence and emotional well-being, while collaborating with forward-thinking partners to bring meaningful change.

The upcoming edition of Goafest is set to make a bigger impact with the addition of key industry players strengthening its partner lineup. MediaKart has joined as the Co-presenting sponsor, while LinkedIn and Spotify Advertising step in as ‘Powered by’ partners, signaling a strong push toward digital-first conversations.

Scheduled to take place from May 20 to 22, 2026, at Taj Cidade de Goa Horizon, the festival will once again bring together leaders, innovators, and creative minds from across the advertising and media ecosystem. Known as one of South Asia’s most influential industry gatherings, Goafest continues to evolve by embracing emerging trends and new-age platforms.

This year’s partnerships highlight a clear shift toward data, technology, and content-driven engagement. MediaKart’s presence reflects the growing relevance of performance marketing and digital transformation, while LinkedIn and Spotify Advertising add depth through their expertise in professional communities and audio-led storytelling.

The festival is expected to host a dynamic mix of keynote sessions, panel discussions, and interactive masterclasses, offering fresh perspectives on how brands can stay relevant in a rapidly changing landscape. With more than just conversations, the focus will also be on actionable insights and real-world applications.

By bringing together diverse platforms and voices, Goafest 2026 aims to create a richer, more immersive experience for attendees. The expanded partner ecosystem not only enhances the scale of the event but also ensures that it remains future-ready—where creativity meets technology, and ideas turn into impactful strategies.

In a significant move toward promoting road safety awareness in India, MS Dhoni has partnered with CARS24 as the goodwill ambassador for its ‘Crashfree India’ initiative. The campaign aims to encourage responsible driving habits and reduce road accidents across the country.

Known for his calm demeanor and sharp decision-making on the field, Dhoni perfectly embodies the values of caution, control, and responsibility—qualities that are essential for safe driving. Through this collaboration, CARS24 seeks to inspire millions of Indians to adopt safer practices behind the wheel.

The ‘Crashfree India’ initiative focuses on raising awareness about common driving risks, promoting adherence to traffic rules, and emphasizing the importance of mindful driving. With Dhoni’s massive fan following and credibility, the campaign is expected to resonate strongly with audiences across age groups.

As part of the campaign, Dhoni will feature in a series of digital and social media activations, delivering impactful messages around road safety. The initiative also aligns with CARS24’s broader mission of simplifying car ownership while ensuring safety remains a top priority for drivers.

India continues to face a high number of road accidents every year, making such awareness campaigns crucial. By bringing in a trusted public figure like Dhoni, CARS24 aims to amplify the message and drive behavioral change at scale.

This partnership marks a strategic step for CARS24 as it goes beyond being a car transaction platform to becoming a brand that actively contributes to societal well-being. With ‘Crashfree India,’ the company hopes to spark a nationwide conversation around safer roads and responsible driving habits.