Fenty Beauty’s ‘Ki Haveli’ Turns Mumbai into an Immersive Beauty Playground
JBL Turns 80 with a Powerful Dolby Atmos Soundbar Launch in India
D.A.V. Public School Leads the Way in Creating Safer Classrooms with Bullying Decoder Initiative
Jockey Turns Up the Heat with ‘Take It Outside’
JioHotstar Unveils Smart Ads That Target Viewers Ready to Buy
India’s Vertical Cinema Boom: The Rise of Bite-Sized Storytelling
Vertical OTT: Finding the Next Big Opportunity in Streaming for Viewers
OTT Wars in 2026: Who’s Winning the Streaming Battle?
Blinkit Enters Mumbai Airport with In-Terminal Delivery at T2
The Evolution of Viral Content: What Actually Goes Viral Today?
Goafest Levels Up with Powerhouse Partners
MS Dhoni Joins CARS24 to Champion ‘Crashfree India’ Road Safety Initiative
UNIQLO India Unveils Summer Linen Campaign with Kriti Sanon
Olectra Greentech Unveils Bold New Brand Identity
In a World of Noise, Design That Makes Sense Wins
Blue Star Skips IPL, Goes Big on Digital
Joy Personal Care Rolls Out New Ubtan Face Wash TVC.
X Rolls Out Auto-Translate, Smarter Replies and Built-In Photo Editing Tools
TRAI Proposes Data-Free Mobile Plans to Reduce Consumer Costs
KitKat Hits Pause on Speed with the World’s Slowest Vending Machine
BKT Tyres Brings ‘Jurrat’ to IPL 2026 with Ranveer Singh-Led Campaign
Triptii Dimri Leads Victoria’s Secret Summer 2026 Push
Hyderabad’s Pop-Up Scene Is Buzzing This Month
From Maxi Dresses to Linen Co-ords: 7 Summer Outfits That Keep You Cool and Stylish
Will AI Make Fashion Cleaner—or Just Faster?
Waaree Energies Strengthens Consumer Connect with ‘Don’t Worry, Trust Waaree’ Campaign
Netflix x Mumbai Indians: Streaming Giant Taps IPL Buzz with Meme Marketing
Birla Estates’ ‘Built with All Heart’ Campaign Brings Fans Closer to the Game with Gujarat Titans
The brand is reallocating nearly 75% of its advertising budget to digital platforms, moving away from its earlier heavy reliance on the tournament.
