Bajaj Group has launched an AI-powered film to commemorate its 100-year journey, revisiting the historic relationship between Mahatma Gandhi and Jamnalal Bajaj. The film combines history, technology, and emotional storytelling to celebrate the organisation’s century-long legacy.

Created as part of the group’s centenary milestone, the film explores the bond between Gandhi and Jamnalal Bajaj, who was widely regarded as Gandhi’s “fifth son.” Through AI-generated visuals and a contemporary narrative approach, the campaign bridges India’s freedom-era ideals with the modern identity of the Bajaj Group.

Rather than presenting a traditional corporate timeline, the film focuses on values-driven storytelling. It reflects on whether the principles that shaped the company’s foundation — trust, integrity, nation-building, and responsible growth — continue to influence its business philosophy today.

The campaign also highlights the growing use of artificial intelligence in brand communication. By using AI as a creative storytelling tool, Bajaj reimagines historical narratives in a format designed to resonate with modern audiences while preserving the emotional depth of its legacy.

The initiative reflects a wider trend where heritage brands are blending innovation with tradition to create stronger emotional engagement. Instead of treating history as archival content, the film transforms legacy into a living narrative shaped by technology and cultural relevance.

With this AI-led centenary film, Bajaj Group reinforces its long-standing connection with India’s social and entrepreneurial journey, positioning its 100-year legacy as both a business achievement and a story rooted in enduring values.

Faridabad, Haryana: Reinforcing its commitment to creating a safe, empathetic, and future-ready learning environment, DAV PUBLIC SCHOOL, SEC 14, FARIDABAD, under the leadership of Dr. Anita Gautam, has introduced an innovative initiative, Bullying Decoder, aimed at understanding and addressing verbal bullying within classrooms.

The initiative has been developed in collaboration with Dentsu Lab India and Classteacher Learning Systems, bringing together educational insight and technological innovation to address a deeply rooted but often overlooked challenge in schools.

Located at D.A.V. Public School, Sector 14, Faridabad, Haryana, the institution has taken a pioneering step by thoughtfully integrating this solution into its student well-being framework—setting a strong example for schools across the country.

While traditional systems in schools have largely focused on monitoring physical safety, the school identified a critical gap—verbal bullying, which often goes unnoticed but leaves a lasting emotional impact. Guided by Dr. Anita Gautam’s vision of holistic education, the Bullying Decoder represents a shift from reactive discipline to proactive care.

The system works by analysing patterns in classroom conversations to identify trends related to behaviours such as body shaming, exclusion, and harmful remarks. Importantly, all insights are aggregated and anonymised, ensuring complete student privacy while enabling educators to take meaningful, informed action.

What distinguishes D.A.V. Public School is its deeply student-centric approach. The insights generated are actively used by counsellors to design contextual, age-appropriate interventions, making conversations around empathy, respect, and inclusion more relevant and impactful for students.

Early results from the 2025–2026 academic session reflect a significant positive shift, with a decline in bullying instances by 54.6%, alongside improved classroom sensitivity and peer relationships. The initiative has also contributed to a stronger sense of trust and openness within the school community.

Principal’s Message

Speaking about the initiative, Dr. Anita Gautam, Principal, DAV PUBLIC SCHOOL, SEC 14,FARIDABADl, said:

“At D.A.V. Public School, we believe that education goes beyond academics—it is about shaping emotionally aware and responsible individuals. Bullying Decoder has helped us understand our students better, not by identifying individuals, but by recognising patterns that need attention. This has empowered us to respond with empathy and precision.”

“Our focus has always been to create an environment where every child feels safe, heard, and valued. Seeing a measurable decline in bullying and a positive change in classroom culture is deeply encouraging for us as educators.”

By embracing innovation with responsibility, D.A.V. Public School continues to lead by example—demonstrating how schools can evolve into spaces that prioritise both academic excellence and emotional well-being, while collaborating with forward-thinking partners to bring meaningful change.

India has partnered with the globally popular anime One Piece to introduce an exciting collaboration for fans across the country. Tapping into India’s rapidly growing anime fandom, the association brings some of the franchise’s most beloved characters to life on packaging, highlighting their unique personalities.

Speaking about the campaign, Gopichandar Jagatheesan, Head of Confectionery Business at Nestlé India, said that anime is witnessing strong growth in India, making this collaboration with One Piece especially exciting. He added that after championing “breaks” for decades, KITKAT is now elevating the experience by making every break more engaging and immersive through the world of One Piece.

The campaign kicks off with a digital-first film released across YouTube and Meta platforms, supported by a high-impact, multi-channel rollout that includes outdoor advertising and interactive social content.